From Control to Value: Scaling Your MSP for Growth and Exit

Don Penland

Operating Partner | Knox Capital

Don has spent more than 20 years building, operating, and scaling IT consultancies and MSPs, helping grow businesses from under $1M to over $100M+ in revenue. Along the way, he's led or supported more than twenty acquisitions and integrations across multiple stages of growth.

Don's background is operator-first. He began his career as a technical consultant, moved into sales and partner-led go-to-market with organizations like Microsoft, and later stepped into executive leadership roles spanning delivery, go-to-market, and corporate development.

Don serves on multiple boards and in operating roles, partnering with founders, executives, and boards to translate strategy into action. He also invests in and partners with IT consultancies and MSPs to drive disciplined, sustainable growth.

Stephanie Weagle (Moderator)

CMO | Liongard

Stephanie is a seasoned marketing leader with over 20 years of experience across all marketing disciplines, specializing in IT networking and infrastructure, physical security, and cybersecurity solutions. Her extensive background includes marketing to enterprise clients, hosting, and telco providers, as well as MSPs and MSSPs, demonstrating her versatility and adaptability in diverse market segments.

Throughout her career, Stephanie has been instrumental in driving revenue growth through innovative marketing initiatives and strategic partnerships, fostering cross-functional collaboration and ensuring organizational success. Stephanie holds a Bachelor’s degree in Advertising and Marketing from Franklin Pierce University.